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Jake Perry — Founder, DigiSurf Agency.

Founder, DigiSurf Agency

UK local SEO and conversion-led web design specialist. Manchester-based, working with plumbers, electricians, dentists, aesthetic clinics, solicitors, accountants and 14 more UK industries across 102 cities.

Jake Perry, Founder of DigiSurf Agency

About Jake

I started DigiSurf Agency to fix a problem I kept seeing: UK local business owners paying for websites that didn't bring in a single booking. Beautifully designed brochures, fast hosting, zero phones ringing. The marketing industry calls them "websites". I call them expensive ornaments.

DigiSurf builds the opposite. Conversion-led design. Map Pack-first local SEO. 60-second AI follow-up via SMS and WhatsApp. Real numbers in the monthly report — calls, bookings, revenue — not vanity impressions. Every site we ship comes with a self-serve admin panel so owners can update their own copy without paying a developer.

What I specialise in

  • Local SEO and the Google Map Pack — the three top positions take 75% of local clicks (BrightLocal 2024). I get UK trades into them.
  • Google Business Profile optimisation — categories, services, posts, Q&A seeding, citation building.
  • Schema markup — LocalBusiness, Service, FAQPage, Person, HowTo, Offer, BreadcrumbList. Properly nested in @graph.
  • Core Web Vitals — LCP under 2.5s on mobile, CLS under 0.1, INP under 200ms. The foundation of every modern Google ranking.
  • Conversion-led web design — sticky mobile CTA bars, trust signals above the fold, click-to-call, WhatsApp, postcode-only forms.
  • UK-specific accreditation marketing — Gas Safe, NICEIC, NFRC, GDC, SRA, ICAEW, MLA, FENSA, BAR, CIMSPA, Save Face — I know which mark your customers actually check.

Why my opinions on this site are worth reading

Every page on this site that includes my byline is written from direct experience — either from auditing a real client site, running real ads, optimising a real Google Business Profile, or rebuilding a real broken WordPress build. Stats I cite come from named industry sources (BrightLocal, MIT, Ofcom, Moz, Google, Backlinko). Where I'm guessing or extrapolating, I say so.

If you spot something wrong on any page I've written, email me directly — [email protected]. Genuine corrections get same-day fixes and a credit in the footer.

Where to find me

Work with DigiSurf

Want a website that actually books jobs?

Conversion-led design, Map Pack-first local SEO and 60-second AI follow-up — built for UK local business. Get in touch and we'll take a look at yours.

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