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Marketing for HVAC & Heat-Pump Installers

Marketing for HVAC & Heat-Pump Installers.

More booked install enquiries from a high-converting website + an AI-powered SMS & WhatsApp engine that replies in 60 seconds — 391% more bookings than businesses that reply in 5+ minutes. Built for UK hvac & heat-pump installers. 30-day free trial — you only cover ad spend.

Start 30-day free trial → Call us now WhatsApp

Built to UK trade-body standards

Refcom · F-Gas · CIBSE · Marketing for HVAC · Refcom · F-Gas · CIBSE · Marketing for HVAC ·
UK HVAC engineer in a hard hat and safety glasses smiling on site
01 Built for HVAC installers

Your next customer is searching on their phone.

When the heating fails or the summer heat kicks in, people grab their phone and search for an installer. If your HVAC business isn't showing up — or your website is slow and dated — that job goes to the firm that does. We build fast, mobile-first HVAC websites that turn those searches into booked install enquiries.

· HVAC & Heat-Pump Installers growth · the numbers

The demand is already there.

0 UK searches for "heat pump installer near me"
0 UK searches for "air conditioning installer"
£7,500 BUS grant per residential heat-pump install
0 avg residential heat-pump install (pre-grant)
01 Two engines doing all the heavy lifting

A website that converts. An engine that follows up.

Two flagship services. Built for hvac & heat-pump installers. Designed to work together — the site captures the install enquiries, the engine books them.

/01 · DigiSurf Web Design

A hvac & heat-pump installers website that books jobs.

Mobile-first, fast-loading, conversion-built. Hosting, SSL, backups, email and malware monitoring all included. Live in 7 days.

  • ✓75% of customers judge your credibility on the website alone — yours will look the part.
  • ✓Loads in under 2 seconds (slower sites lose 53% of mobile visitors).
  • ✓Click-to-call, WhatsApp, instant quote form — every visitor route to enquiry covered.
  • ✓Hosting, SSL, daily backups, email and malware monitoring — all included, no extras to buy.
See Web Design →

/02 · DigiSurf Growth Engine

AI-powered SMS + WhatsApp follow-up.

Every enquiry replied to in 60 seconds. Every cold lead nurtured back. While you're on the job — the engine books the next one.

  • ✓Reply in 60 seconds = up to 391% more booked jobs vs. 5-minute replies (MIT lead-response study).
  • ✓Missed-call auto text-back — recovers the 62% of unanswered calls UK trades typically lose.
  • ✓Cold-lead nurture sequences over SMS + WhatsApp — typically 30–40% lift in quote-to-job conversion.
  • ✓30-day free trial — you only pay ad & message costs. Zero retainer.
See Growth Engine →
02 What you actually get

More install enquiries. Less chasing. Predictable revenue.

Hard outcomes from the website + Growth Engine combo. Numbers we expect to deliver — and to be measured on.

01

More booked install enquiries.

A website that turns 2–3x more visitors into enquiries, plus an engine that replies in 60s. Together they typically lift booked install enquiries 2–5x within 90 days.

Outcome
02

Zero missed enquiries.

Every missed call → instant SMS text-back. Every form fill → reply in 60s. Every "I'll think about it" → nurtured back automatically. Stop losing work to slow follow-up — 78% of customers buy from the business that responds first.

Outcome
03

Hours back every week.

The engine does the chasing while you do the work. Most hvac & heat-pump installers owners get 8–12 hours a week back — and the diary still fills.

Outcome
04

Results in days, not months.

Site live in 7 days. Engine deployed in 14. Free 30-day trial. Typical client: £6k booked in the first 10 days from £600 ad spend.

Outcome
Heating engineer fitting a wall thermostat control in a UK home
02 Real UK team

A real team behind your website.

You're not buying a template off a faceless overseas agency. You get a real UK team who answer the phone, learn your HVAC business, and look after your site, hosting and follow-up. When you need a change, you email a person — not a ticket queue.

04 What a lead is actually worth

A heat-pump lead is £12,000+ in pipeline.

£12,400 Avg. job value — average UK residential heat-pump install (pre-grant).
0 Close rate on warm leads — realistic close rate on a warm heat-pump enquiry.
£3,100 Value per qualified lead — average value of each qualified heat-pump enquiry.

Engine cost £2,000–£4,000/month. ONE install a month covers it 3x. We typically deliver 4–15.

03 How it works

Apply once. Results before you pay.

A clear 5-step path. 30 days free. Zero retainer. Performance-based after the trial — we win when you win.

01

Apply.

15-minute fit-check call. We look at your hvac & heat-pump installers business, average job value, current follow-up gap. If the engine fits, you get an offer. If not, we'll say so.

Day 1
02

Build.

New website + Growth Engine designed and deployed in days. Done-for-you, top-to-bottom. You don't lift a finger — and you don't sign a retainer.

Week 1–2
03

Trial.

Engine goes live. Run it 100% free for 30 days. You only cover ad spend and message costs. Zero retainer, zero risk.

Days 14–44
04

Results.

Conversations turn into booked install enquiries. Typical client: £6k booked in 10 days, £55k pipeline from £600 ad spend. Real engines. Real revenue.

Days 30+
05

Scale.

After the trial we lock in a performance-based partnership. We win when you win. The engine compounds — every month gets cheaper per booked job.

Month 2+
★ Reviews from Google

Rated 5.0 on Google by clients we've grown.

Google
5.0/5
★★★★★
Verified reviews on Google Business Profile
★★★★★

"I cannot say enough good things about Jake and the team at DigiSurf. Communication is usually the biggest challenge with agencies, but they are the exception — responsive, transparent, and always kept us in the loop. They felt like an extension of our internal team rather than an outside vendor. If you want a smooth, professional experience where you feel heard and supported, look no further."

Cat Nolasco
Cat Nolascoa month ago
★★★★★

"I was incredibly impressed with Jake and Adam. The website was great, they were super professional, and they consistently made me feel like a priority. The whole experience was fabulous, I can't recommend them enough."

Grace Cox
Grace Coxa month ago
★★★★★

"Absolutely brilliant service from start to finish. They built us a professional website quickly and made the whole process easy and stress-free. Easy communication and good product — can't recommend enough."

Peter Bulmer
Peter Bulmera month ago
★★★★★

"Working with DigiSurf on our website build was smooth and professional from start to finish. They delivered a clean, high-performing site on time and were responsive and collaborative throughout. Highly recommend them for any web project."

Danny Auto Care
Danny Auto Carea month ago
★★★★★

"UK based, fast turnaround time and excellent communication. Very happy with the website they built for me."

Nathan Viano
Nathan Vianoa month ago
· The numbers

Why this stuff matters.

✓ Customers seeing a response time of <1 hour are 7x more likely to convert. Source: InsideSales / Velocify
0 of clicks in local Google results go to the top 3 Map Pack positions. Source: BrightLocal 2024
✓ Google Business Profiles get 5x more views than businesses without them. Source: Google Business Profile data
✓ Sites with sticky mobile CTAs see 35-40% higher conversion vs static contact pages. Source: VWO 2024
▸ Specific tips

5 practical SEO wins for UK hvac.

Useful, actionable tips. Do them yourself, or have us bake them into your site by default — see How much it costs.

1

Build separate landing pages for each city you serve

'heat pump installer London' and 'heat pump installer Manchester' are completely different ranking opportunities. One generic 'we work UK-wide' page wins neither.

2

Set up automated review collection

Most UK trades get fewer than 10 Google reviews/year because nobody asks. Automated SMS post-job pushes it to 100+ and heat pump installer rankings follow.

3

Show pricing where you can

Customers Google 'heat pump installer cost' as much as 'heat pump installer near me'. A page showing typical price ranges (with caveats) wins trust + the click. Hiding prices loses to firms that publish.

4

Add timestamps to your case studies and reviews

Real dates on real testimonials + dated before/after photos prove the work lasts. Generic 'happy customer' quotes do nothing.

5

Wire a sticky mobile CTA bar to every page

80% of heat pump installer searches are mobile. A fixed bottom bar with call + WhatsApp + pricing converts mobile visitors 35-40% better than static contact pages (VWO benchmark).

Experienced UK HVAC installer smiling on a job site
03 Done for you

You fit the systems. We fit your marketing.

Your time is worth more on the tools than fiddling with a website. We handle the lot — the site, the local SEO, the ads and the follow-up that chases every enquiry — so you can get on with the installs while the work keeps coming in.

£99 website. £30/month hosting + Growth Engine.

All-in, transparent, no setup fees on the marketing. Full breakdown on the pricing page.

See full pricing →
05 FAQ

Marketing for hvac & heat-pump installers — your questions, answered.

Straight answers about the 30-day trial, the website + Growth Engine combo and what to expect.

How does the 30-day free trial actually work?

You apply, we run a 15-minute fit-check call, then we build your new website and Growth Engine end-to-end. The engine goes live and you run it 100% free for 30 days — you only cover ad spend and SMS/message costs (typically £200–£600 total). No retainer, no setup fee, no risk. If it doesn't deliver more booked install enquiries, you walk.

Do I need a new website, or can you bolt the engine onto my current one?

Either. If your current site converts well (most don't — UK trade sites average a 1.2% enquiry rate), we plug the Growth Engine straight in. If it's costing you install enquiries, we rebuild it inside 7 days. Hosting, SSL, daily backups, email and malware monitoring are all included — no extras to buy, no surprise bills.

How fast will I see more install enquiries?

The engine starts working the day it goes live — every missed call gets an instant SMS, every form-fill gets a 60-second reply. Most hvac & heat-pump installers owners see their first booked job through the engine in week one. Compounding lift kicks in by month two as the nurture sequences mature.

What if it doesn't work for my business?

That's exactly why the 30-day trial exists. If we don't book you measurably more install enquiries in the trial, you owe us nothing beyond the ad spend you'd have spent anyway. After the trial we lock in performance-based — we earn when you earn, every month. No 12-month tie-in, no nasty exit clauses.

Get results before you pay

Start your 30-day free trial.

New website + Growth Engine, deployed in days. Free for 30 days — you only cover ad spend. Apply now and we'll fit-check you within 24 hours.

Apply now → Call us now WhatsApp
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